Platinum Outdoor unveils newgen Samsung smartphones in the outdoor
Platinum Outdoor has executed the outdoor campaign for Samsung’s new generation smartphones ‘WAVE’ and ‘Galaxy S’. The one-month campaign has been targeted at SEC A. Hence, the displays are largely concentrated at airports and premium malls.
Percept launches Percept Activ to wrest large share of burgeoning activation market
Percept Activ, headed by Sanjay Shukla, COO, will focus on brand activation projects that include below-the-line brand communication activities encompassing promotional activation and event-based activation. The activation arm aims for 25 percent share of the Rs 1,000 activation market by 2012.
OOH Media: Advantage Insured
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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