| OAA Awards: Ogilvy tops with 18 awards, Mudra bags 11 |
Day Two of the Outdoor Advertising Convention (OAC) saw the Outdoor Advertising Awards (OAA) 2009 being given away across 24 categories. Ogilvy and Mather (O&M) topped the list with 18 awards, followed by Mudra with 11. Kinetic India and JCDecaux Advertising India, won three awards each. read more |
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| Self-regulate, standardise, to end malpractices |
 With the advent of many players in the out-of-home industry, there is an immediate need for implementation of self-regulation to curb the growth of illegal outdoor
sites and practices in OOH industry, says Amiya Chandra, additional deputy commissioner and head - advertisements and remuneration project cell, Municipal Corporation of Delhi. read more |
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| Telecom clients bogged down by low demographics, diminishing margins |
Challenges of low demographics, diminishing margins, less of value associated to the telecom industry compared to FMCGs, were some of the concerns that Lloyd Mathias, CMO, Tata Teleservices, raised during the Outdoor Advertising Convention 2009. read more |
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| Blacklist clients, agencies not making timely payments |
 Media owners, clients and specialist OOH agencies came on board a common platform to discuss and debate ‘Fallout of the slowdown-how to deal with it’. At the end
of the panel discussion, consensus formed around the fact that it was necessary to blacklist clients and agencies that do not make timely payments
. read more |
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| Treat OOH players like partners, not like suppliers or vendors |
 OOH players should be treated like partners rather than like suppliers or vendors because if the supplier-like treatment continues then OOH property owners will run after the big bucks, said Noomi Mehta, chairman and managing director, Selvel One Group. read more |
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| Non-issuance of POs, delayed payments affecting media owners |
 Lack of purchase orders (PO), delayed payments for media owners, irrational demands are some of the problems that media owners face from OOH agencies. Sanjay Dhar, co-founder & COO, Integrid Media, addressed these concerns in his talk on “Can specialists ever stop contributing to media owners' problem?” read more |
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| Lack of data in outdoor forces media planners to rely on gut feel |
 In a media like out-of-home, which suffers from a complete lack of data and research, media planning is more about gut feel. This was the essence of the message sent out by Ravi Kiran, CEO, Starcom MediaVest Group, South Asia in his presentation on Day 2 of OAC 2009. He was speaking on 'Proprietary planning tools minus industry-wide data equals gut feel’ read more |
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| IOS unlocks potential of OOH advertising in India |
 Day 2 of OAC started with a presentation by Sabina Solomon, general manager, Media Research Users Council (MRUC) on the Indian Outdoor Survey 2009 which was
released on June 15. According to Solomon, IOS will help unlock the potential of outdoor advertising.
read more |
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| Soundbytes from OAC 2009 Day 2 |
 After the final day’s session at the Outdoor Advertising Convention, network2media spoke to some of the delegates for their reactions... read more |
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