Sunder Hemrajani of Times OOH and Pratap Bose of Mudra listening to Pradeep Shrivastava's presentation

An engrossed audience during a session at the Taj Lands End

Noomi Mehta (centre) at the lamp lighting ceremony at the inauguration of OAC 2009

A lighter moment: delegates participating in a Lucky Draw contest

A packed auditorium was the order of the day

Noomi Mehta (2nd from left) makes a point during a private discussion

Cyrus Mehta of One Ad Display (middle) during a coffee break

Sunder Hemrajani and Noomi Mehta during a Q&A session

Pratap Bose has a question for a speaker

Pradeep Shrivastava, Noomi Mehta and Nabendu Bhattacharya unveil the new-look ‘Outdoor Asia’ magazine

Sunder Hemrajani and Ashish Pherwani of Ernst & Young (right) exchange thoughts

Winner of Golden Handshake Hemal Sholanki (left)

Ashish Pherwani (centre) shares a light moment with other delegates

Noomi Mehta lighting the inaugural lamp

Dilip Rajdeo of Mukta Arts makes a point

Nabendu Bhattacharya of Ogilvy Action in conversation with another attendee

Kelvin Cery, national director, Ambient Outdoor Advertising Professionals