NEW DELHI: MOMS, the outdoor agency from the Madison group, has taken the UTV Bindass show ‘Ugesh Sarkar, Third Degree’ to malls across Mumbai. The outdoor campaign by the television channel is to promote the second season of the show featuring illusionist Ugesh Sarkar.

In the outdoor and media space, the broadcaster has used floor graphics across malls in the city. The graphic brings alive the ‘illusion’ effect through the 3D effect.

Talking about the brief from the client, Rajneesh Bahl, COO, West & South, MOMS, said, “The idea was to promote the show by focusing on prime properties like malls and excite more people.”

The marketing team at Bindass added that the campaign in the ambient media is supported by campaigns that are running on television and the Internet apart from the merchandising sale through the Planet M outlets.

The TV show has also taken the extra promotional step in an extremely interactive fashion. SMSes are being sent to a vast database of people besides many other interactive contests are being conducted online. The show also gives people a platform to directly interact with Ugesh.

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