MUMBAI: Delhi-based on-vehicle advertising company CASHurDRIVE has recently executed a campaign in Hyderabad for Frito Lays using cars as the transit media.

In September, network2media had reported on CASHurDrive winning the accounts.

“The brief was to create a cool along-a-drive kind of a campaign for which we only selected cars driven by college-going students,” said Raghu Khanna, CEO, CASHurDRIVE.

For the campaign, the company has specifically targeted cars from the SEC A, A+ group.

“We shortlisted 60 cars based on colours and models which would make the feel on the creative on them much better,” added Khanna.

Safari, Scorpio, Accent, Swift, Santro, Fiat Uno are some of the cars that were being utilized for the campaign.

Show/Hide Comment form