MUMBAI: CASHurDRIVE has executed yet another campaign for Pizza Hut in the Delhi NCR region. For this campaign, the company has used only Ford Ikon Sedans which will be trooping across the residential areas of the city.

“The brief was to promote the new store launch of Pizza Hut and its PHD (Pizza Home Delivery Service) in areas with closer vicinity to stores,” said Raghu Khanna, CEO, CASHurDRIVE.

 The vinyl used for this campaign is a gloss lamination which prominently has the Pizza Hut toll free number mentioned on it along with the address of the new store and a big Pizza Hut logo.

“The concept behind the initiative is to create a buzz around the new store launch which is conveyed by having the creatives pasted on all the sides of the car. Additionally, the roof top wraps used on the vehicles will help in getting incremental eye ball from residents in the high rise buildings” explained Khanna.

Khanna also shared that this is the first time that Pizza Hut is using a transit medium.

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