 NEW DELHI: In what could be billed as the biggest contract ever won in the Indian airport advertising domain, Times OOH, a wholly-owned subsidiary of Entertainment Network (India) Limited (ENIL), has won the airport advertising rights at the much-fancied Terminal 3 (T3) building of the Indira Gandhi International Airport, New Delhi, according to highly placed sources.
The bid, which saw the participation of major airport media owning firms like JCDecaux and Laqshya, attains crucial importance as the licensee will be granted advertising rights at the terminal for a period of 20 years. Sources said that further details pertaining to the contract will be made available soon. For Times OOH, the bid win has come at an important juncture of the company's major expansion in different segments of the OOH domain, including airport advertising. In an earlier interview with network2media, Sunder Hemrajani, managing director, Times OOH, had said that "T3 will be an important property to have," and that Times OOH had been systematically building its delivery capabilities in the airport domain over the last three years, apart from handling various short-term airport advertising contracts. "Our team has been trained by international experts like Lawrence of JCDecaux," Hemrajani had said then. However, when approached for his comment on the T3 ad rights bid win, Hemrajani preferred not to comment.
 T3 contract is considered 'big' because the terminal will house India's biggest airport retail area spread across 30,000 sq. m., and will comprise 247 retail units and a 100-room hotel. Some of the world's biggest brands like Versace, WH Smith, Swarovski and HagenDaz have already booked space at the terminal, which will be inaugurated by Prime Minister Manmohan Singh on July 3. The international side of the terminal will have the biggest duty-free area among all airports in India. The new integrated passenger terminal has the capacity to handle 34 million passengers per annum, spread over an area of 500,000 sq.m, with 78 aerobridges, piers, travellators and elevators.
Pertinent to note that Times OOH has held the airport advertising rights at Delhi and Mumbai airports which see nearly 45 percent of the total air passenger traffic in the country. The two airports are attractive mediums for advertisers to build awareness about their products and engage with the consumers in a captive environment that offers great ambience. (This news was broken by network2media on Monday, May 10, 2010).
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