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NEW DELHI: With the first edition of ‘Pulsar Stunt Mania’ proving to be a big success, MTV India and Bajaj Auto are putting together a trailblazer reality TV show called ‘Pulsar MTV Stunt Mania Reloaded’. Auditions for this show began on May 7 and are being held in a sequence in Delhi, Bhopal, Pune, Kolkata, Chennai and Shillong.
This year, MTV India has introduced Rockathon, a two-day festival of rock music and bike stunts, at every venue. The audition includes group discussions and a test of skills as bikers. The show that will go on air will capture the highs and lows of the auditions as well.
MTV India has used the OOH platform to reach out to the target audience which largely consists of the youth. Mumbai-based Roshan Space was vested with the outdoor duties.
Roshan Space has since executed the outdoor campaign in Delhi, Pune and Chennai, while Kolkata and Bhopal will see the campaign beginning May 25 and June 4, respectively. The campaign began on May 4 and will conclude in Bhopal on June 14.
 The OOH firm identified sites like malls, street furniture, mobile vans, bus backs, bus shelters, unipoles and billboards that connect with the target audience. Feroz Khan, chief media planning officer, Roshan Space, said that “given the nature of the reality show, we selected places that are youth hangouts, so that the message reaches the target audience in right measure.”
MTV India is likely to come up with another series of outdoor campaigns once the show goes on air.
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