JOHANNESBURG: The Salvation Army called for a concerted effort from members of the public if South Africa is to succeed in its attempts at minimising women and child abuse. A couple of industry players were of assistance in this effort.

“Violence against women and children is a very serious issue in our communities and one that everyone should take responsibility for. It is time for ordinary citizens to stop walking past and ignoring these issues. It’s a matter of taking responsibility and we are encouraging people to report any cases of abuse to their nearest Salvation Army, Child Welfare, Childline or the South African Police Services. Abuse happens every day, so let us be conscious of it and refuse to turn a blind-eye to it,” said Marieke Venter, the Salvation Army’s Divisional Director for Women’s Ministries in Gauteng.

Leo Burnett tasked Nu Venture Media to secure outdoor advertising space for the Salvation Army and Ad Outpost and Century Media were quick to respond with prominent space. To complete the works XL Print volunteered to print the art work and L&D Contracting was ready with a flighting crew.

The Salvation Army runs a number of shelters, orphanages and centres that protect support and rehabilitate abused women and children.

Many of these women are referred to the shelters through agencies such as trauma units at police stations, hospitals and rape crisis centres as well as friends and family. The centres provide clothing, food and a variety of rehabilitation programmes.

Counselling is an important part of these women’s and children’s stay at the shelters. Most of the centres have trained social workers on their staff but there are others that utilise outsourced social workers.

The 16 Days of Activism Campaign is a United Nations initiative, which takes place annually from 25 November to 10 December. This campaign focuses primarily on generating an increased awareness of the negative impact of violence on women and children as well as society as a whole.

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