JOHANNESBURG: Long standing client Sanlam Investment Management (SIM) has renewed its prominent branding position at OR Tambo International Airport's domestic terminal, through media owner Wideopen Platform. Securing the site for the third consecutive campaign, SIM is clearly reaping the rewards of large format advertising in the local transit hub.

Advertising space spanning over 720 sq. m on the travelators and escalators at ORT, the new partnership sees SIM dominate the highly traversed terminal until January 2012.

Wideopen's research data reveals that the sites are visible to more than a million arriving and departing passengers each month and ensures that SIM's branding is also exposed to family, friends, meeters and greeters and those moving to and from the multi level parkade areas.

SIM's creative partner is The Jupiter Drawing Room and all media for the campaign was booked through Nota Bene.

 

 

 

 

 

 

 

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