Graffiti sees 'Green' with Saneri’s energy efficient branded vehicles |
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network2media Bureau
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Monday, 14 March 2011 09:00 (IST) |
 SOUTH AFRICA: Vehicle branding experts Graffiti recently took the South African National Energy Research Institute (SANERI) to a whole new level of 'green' when it branded 14 energy efficient vehicles in bold green: 2 belonging to SANERI’s Green Transport Centre and 12 owned by the Gauteng Province Department of Roads and Transport (G-Fleet).
This bright green branding exercise is aimed at highlighting the fact that each of the 14 vehicles are eco-friendly and operate utilising alternative fuels such as Biodiesel, Compressed Natural Gas, (CNG) and Liquefied Petroleum Gas (LPG),
SANERI’s Green Transport Centre is a one-stop facility for information sharing, technology development and technology demonstration and deployment in relation to the use and testing of alternative fuels and vehicles. The newly-branded vehicles have been converted to utilise 'green' alternatives
and have been branded in the most startling and attention-grabbing of greens to make them difficult to miss and to essentially take SANERI’s green transport message where traditional media may have failed to reach.
SANERI Green Transport Centre’s business development and communications manager, Nosisa Garane, commented, “The branded vehicles formed the perfect medium with which to take our message to market. Obviously with our focus on alternative forms of transportation, the branding of our own energy efficient vehicles was the perfect opportunity for us to promote the use of alternative fuels in the very place in which they should be used – on our roads.”
 Graffiti sales director, Gavin Schlaphoff, added, “SANERI’s green vehicles are one of those examples of how the advertising medium perfectly suited the brand. The fact that their focus is green transportation made branded vehicles the ideal advertising mechanism for them to take their message to market, and the eye-catching green vehicles are certainly going attract a lot of attention.”
Garane ended, “We have had a great deal of interest and awareness around the vehicles, not only on the roads, but at the various exhibitions and events at which the Green Transport Centre has participated. Everyone has noticed our green cars and, of course, this is the first step in the process of educating people on the need to convert to an efficient means of transportation.” |
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