JOHANNESBURG: A fleet of 17 vehicles now drive home Grafton Everest's philosophy of 'Life's Great on a Grafton'.

The backs of the trailers state 'Comfort on the Move' and two striking visuals complete the campaign: half the fleet with a small boy sleeping on a Grafton sofa and the other half with a cat sleeping also on a Grafton sofa. The emphasis of the campaign is on total comfort hence 'Life's Great'.

"We believe that the sizes of the ads are very powerful and provide the campaign with extra visibility", said Jeff Fivelman of Grafton Everest.

 

 

 

 

 

 

 

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