'Breakfast Xpress' wants you to 'Smile Dammit!' |
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network2media Bureau
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Monday, 08 August 2011 09:00 (IST) |
 JOHANNESBURG: 'Smile Dammit!' 94.7 Highveld Stereo's 'Breakfast Xpress' is encouraging listeners to do just that as they head to work every morning.
Days before the official launch of 'Breakfast Xpress' 'Smile' Campaign, trees along William Nicol and Atlas Road were adorned with colourful blossoms.
 "This is a South African first. It was a shot of colour to trees that were previously bare and we really got our listeners talking", said host of 'Breakfast Xpress', Darren Simpson.  "Everyone in Johannesburg is under pressure. Each morning we get up, rush to work, rush to school, and rush from meeting to meeting. But with the 'Breakfast Xpress', we can all take a moment every morning and smile with the team", said 94.7 Highveld Stereo station manager, Ravi Naidoo.
'Smile Dammit!' not only captures the essence of the 'Breakfast Xpress' show and its personalities, but also encourages people to see the lighter side of 'Joburg' and life in general.
For the past year, Darren Simpson and the 'Breakfast Xpress' team have been entertaining listeners with content that is witty, engaging and informative. The team has developed a loyal following and the 'Smile Dammit!' campaign highlights the upbeat direction of the breakfast show.
'Smile Dammit!' will be the unique mantra of the show, with funny on-air moments brightening up listeners' mornings and allowing them to laugh at themselves and each other.
The roll out of the 'Smile Dammit!' campaign will continue with new surprises in store for listeners and drivers.
"We have some great surprises in store and if you are not listening to 'Breakfast Xpress', you are missing out", said Naidoo.
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