'Breakfast Xpress' wants you to 'Smile Dammit!'
Monday, 08 August 2011 09:00 (IST)
JOHANNESBURG: 'Smile Dammit!' 94.7 Highveld Stereo's 'Breakfast Xpress' is encouraging listeners to do just that as they head to work every morning.
Days before the official launch of 'Breakfast Xpress' 'Smile' Campaign, trees along William Nicol and Atlas Road were adorned with colourful blossoms.
"This is a South African first. It was a shot of colour to trees that were previously bare and we really got our listeners talking", said host of 'Breakfast Xpress', Darren Simpson.
"Everyone in Johannesburg is under pressure. Each morning we get up, rush to work, rush to school, and rush from meeting to meeting. But with the 'Breakfast Xpress', we can all take a moment every morning and smile with the team", said 94.7 Highveld Stereo station manager, Ravi Naidoo.
'Smile Dammit!' not only captures the essence of the 'Breakfast Xpress' show and its personalities, but also encourages people to see the lighter side of 'Joburg' and life in general.
For the past year, Darren Simpson and the 'Breakfast Xpress' team have been entertaining listeners with content that is witty, engaging and informative. The team has developed a loyal following and the 'Smile Dammit!' campaign highlights the upbeat direction of the breakfast show.
'Smile Dammit!' will be the unique mantra of the show, with funny on-air moments brightening up listeners' mornings and allowing them to laugh at themselves and each other.
The roll out of the 'Smile Dammit!' campaign will continue with new surprises in store for listeners and drivers.
"We have some great surprises in store and if you are not listening to 'Breakfast Xpress', you are missing out", said Naidoo.
Dunlop enters 'The Zone' With Graffiti's 'G-Frame'
Cloret's cherry on the top for Billads
Starcom MediaVest and ZenithOptimedia claim top spots in RECMA 2010 global billings
Posterscope SA launches second Out-of-Home consumer survey
Mall Active creates hype for Gautrain's final construction phase
Graffiti helps put mobile literacy project on the road in KZN
Continental Outdoor launches 2nd leg of Gautrain advertising opportunities to industry
Nicorette urges smokers to kick the habit with a 'Z-Card'
Orbit chews on Billads
Continental Outdoor Resigns From OHMSA
Old Mutual iWYZE invests in privately owned moving media
John Smit now larger-than-life at Cape Town International Airport
Moneygram teams up with Comutanet; gets 'Mega Mileage'
Radio station brand gets exposure in traffic with brandyourcar.com
Golf Unlimited and Vikaleka Herbal boost sexual performance in men
JWT Johannesburg an integral part in international award winning team
Barry Sayer takes over as the new FEPE president
Vehicle fleet drives Grafton's philosophy
Oasis re-signs with Media24 at Cape Town Airport
Citroen speaks to commuters through Primall Media
Nestlé ice-cream trucks get a fresh new look with Graffiti's 'G-Frame'
BlackBerry goes 'BIG' with Brand IQ mega building wrap
Kit Kat and Mediashop (JHB) take top honours at OH! Awards
Golf Unlimited takes Puma and Cobra Golf to the crème de la crème
Platinum Group renews contract with Primall Media for the 5th consecutive year
Graffiti drives 'Dial Direct Pothole Brigade' with branded mini cabs
Levi's® renews digital retail ad deal with Primall Media
Eskom takes to the sky with the Randburg Skysite
The landmark Ponte building undergoes spectacular change of colour
SP Media uses 3D 'Mobile' OOH creatives to promote Nedbank
Insight Outdoor wraps up ABF
POD lend strong support to the 'Earth Hour' 2011
PLAYBOY takes the OOH route to come back to South Africa
Graffiti changes the landscape with branded Abacus Gardens vehicles
Hyundai renews branding contract on eight airbridges
Graffiti sees 'Green' with Saneri's energy efficient branded vehicles
Sanlam enters into third contract with Wideopen for premium branding at OR Tambo International Airport
Powerade signs twelve month exclusive deal with SP Media
Continental Outdoor makes "Belle" from Penguin Books fly to No. 1 slot
SP Media takes Suzuki Automotive on an OOH bus ride
Continental Outdoor rolls out national campaign for 'The New Age' daily
Provantage gives wings to Eskom initiative at King Shaka International Airport
Eskom boards SP Media bus fleet to say 'Thank You'
SP Media gives Guess Jeans a double-decker OOH ride
McLaren Mercedes, Johnnie Walker tell Angola 'Don't drink & drive, just keep walking'
South African Graffiti brands Gauteng's London Cabs to promote PUMA Social Club
Net#work BBDO Cape Town creates Hunters' Snow Globe in searing summer
Kellogg's Corn Flakes takes the taxi in South Africa to connect with daily commuters
MASSIV TV goes outdoor to update clients & agencies on commuter trends
Provantage rolls out KFC 'Rise & Shine' airport advertisement
Media industry is on the upswing, says Ken Varejes, CEO, Primedia Unlimited
South African TLC rolls out in-your-face Brandhouse's 'responsible drinking' OOH initiative
Core of advertising is threatened, writes South African expert
Streaming Knorr Cup-A-Soup displays amuse South African audience
Posterscope SA wraps Chris Hani Baragwaneth Hospital in Soweto
ADreach lights up BMW Lyndhurst OOH with reflective street pole ads
Wideopen Platform unveils 'Cock a doodle doo' campaign for night revellers
Nu Venture Media partners Salvation Army's fight against women & child abuse
SP Media speeds up datacard Cell C's outdoor thrust
South African 1st For Women Insurance goes pink on the roads
Primall Media showcases Unilever's Handy Andy in Pretoria malls
Private vehicle branding gets going in S Africa; SC Johnson signs up brandyourcar.com
South African Graffiti brands refrigerated vehicles for Imperial's Fast 'n Fresh
Primedia Outdoor turns world upside down for first-timer Carfind.co.za
South African ADreach rolls out street pole ads to support animal rights body
Clarion Moving Media wraps Cape Town buses for Tractor Outdoor
Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
Primall Media gives Converse strong foothold in South African malls
Levi's® brand embraces the female form with Levi's® Curve ID campaign
Posterscope unveils Mercedes-Benz SLS AMG Outdoor Campaign in S Africa
Ster Kinekor launches 3D cinemas
South Africa's Finweek targets English, Afrikaans readers
M1 Underpass can become a landmark site