SANTA MONICA: A massive amphibious inflatable billboard is being towed by a boat in Panama Bay for Atlas, the most popular beer in Panama. The "El Sabor Por Mi Gente" campaign appears on the water amongst the commercial and residential skyscrapers and beaches of Panama City.

Cerveceria Nacional teamed up with Panama Portable Billboards, a division of In & Out Media Group, to supply the 72' floating inflatable billboard. In & Out Media Group offers a variety of non traditional advertising services throughout Panama including portable billboards, taxi tops, and event domes. The Panama Portable Billboards division installed the 72' billboard and the billboard has generated significant buzz and appeared on several local news broadcasts.

"The mobile floating billboard is towed by boat along popular Panama City beaches and commercial areas, exposed to thousands each day. With no visual clutter on the water, the 72' Atlas floating billboard is eye catching", said Pedro Ochoa, president, In & Out Media Group.

The 72' amphibious billboard structure, featuring over 2100 sq. ft of outdoor advertising space, is comprised of 6 modular sections and is designed, patented and globally distributed by the USA company, bbi Display Systems. The 72' Atlas inflatable billboard sets a new bbi Displays record for largest amphibious mobile billboard. The modular billboard sections link together and any length desirable can be created. In addition to the water capabilities, bbi Display's inflatable billboards are commonly utilised for land advertising applications such as events, parking lots, rooftops and beaches. The displays are portable and not limited to the standard locations of traditional outdoor advertising.

Atlas beer is owned by Cervecería Nacional, who was purchased by SAB Miller in 2005. Atlas beer is the number one beer brand in Panama followed respectively by Balboa, another Cervecería Nacional beer.

Show/Hide Comment form