NEW DELHI: Aircel, one of the leading GSM mobile service providers with a subscriber base of over 62 million and a presence in all 23 telecom circles in the country, has left an indelible impression in the minds of customers with its forceful and innovative outdoor campaigns.
In its latest outdoor campaign in Delhi, the telecom major has come up with its new value proposition - 'Unlimited calling @ Rs. 12'. US Adcom has been vested with the campaign execution duties for this month long campaign.
The campaign has been targeted at mass audience and in order to maximize visibility and exposure, the agency has deployed media at major roads across all key zones within the city.
A mix of large format billboards and unipoles have been used for this campaign to maximise impact.
Additionally, lighting based innovations have been deployed at two of the busiest and high footfall locations in the city namely, Lajpat Nagar and South Extension.
Check out the play of lights
As a part of the innovation, backlit cut-outs have been mounted on billboards. LED lighting has been used to highlight the Aircel logo. Also, blinking effect have been used to attract additional attention.
Commenting on this initiative, US Sharma, managing director, US Adcom, said, "Most of Aircel's campaigns have been innovative in nature and this one is no different."
Sharma concluded by saying, "We have a long association with a prestigious brand such as Aircel. We are happy that we have managed to successfully fulfill the client objectives over such a long period of time. We look forward to a continuing relationship for years to come."