NEW DELHI: Monte Carlo, the flagship brand of Nahar group, is one of the most well known apparel brands in India. The product profile of the company, apart from woollen knitted garments, include, t-shirts, shirts, linen, denim, trousers, sportswear for both men and women. Currently, Monte Carlo products are available through one hundred and forty five exclusive brand outlets, over eight hundred muliti-brand outlets and sixty large format stores.
OMI had to work on an innovative solution to drive footfalls to the showroom of Monte Carlo. OMI came up with the idea of rear retail projection, to attract attention of customers and increase footfall. This was done by using 'Digital Luminaria Window'.
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The ‘Digital Luminaria Window’ is a powerful new digital marketing opportunity for dynamic display and management of information that entertains, informs, and captivates shoppers using HD (High definition) moving images and video in retail and various other commercial environments. This large format window converts existing glass façades of stores into a live window for both day and night advertising.
Anoop Dass, brand manager, Monte Carlo, said, “The 'Digital Luminaria Window' is a powerful digital medium which can be used to showcase our complete collection. Media plays an important role under retail platform which allows colour, style, pattern, design etc to be showcased in live manner. This digital media creates attention and retention among customers and is visually more stylish. In today’s technology, an innovative idea can create huge buzz and generate high eyeballs among target group."
“Monte Carlo wanted to do something new and innovative at their store in Shipra Mall, NCR. After studying the retail store’s location in the mall, we thought of executing the rear projection. As the client is always very open and receptive to new ideas, they gave their consent for this as well. I would like to add here, that it is for the first time in the country that an apparel brand has used this technology. This surely makes a difference to the visibility and noticeability of Monte Carlo in a mall full with competing brand stores”, said Vivek Lakhwara, Sr. VP – OMI.
OMI is an OOH solutions company focussed and excelling in research and innovations. OMI provides OOH solutions to Maruti Suzuki, Bausch & Lomb, Anchor by Panasonic, Nissan, Shoppers’ Stop, Platinum Guild, LG Electronics, UTI and Bharti Axa etc.