MUMBAI: OOH agency Brand Connect Communications (India) Pvt. Ltd. has recently executed a high impact campaign for Eurokids. The three week long campaign with the tagline - 'Inspiring future Einsteins for over a decade' has been executed in Mumbai, Navi Mumbai, Goa, Thane and Indore.
The objective of the campaign was to inform the target group about Eurokids' centers spread across different locations, to drive enquiries and increase footfalls at these centers. The objective was also to highlight Eurokid's ten year long existence in this domain.
In order to fulfill the campaign objectives, the agency deployed media at proximity locations. The agency used high impact billboards and gantries at strategic locations. They have also made extensive use of bus shelters to penetrate into the TG neighborhood and residential hubs.
Commenting on the campaign, Arpan Bhaduri, Sr manager – outdoor and strategic planning, Brand Connect Communications, said, "The main highlight of the campaign was strategising and selecting relevant OOH media formats which has resulted in campaign effectiveness. Further, the selection of proximity locations enabled us to target the TG, achieve the desired objectives and create a buzzing point across the TG touch points."
Bhaduri concluded by saying, "The team ensured seamless and smooth execution, resulting in client delight."