NEW DELHI: Seventynine, the mobile ad network has clocked record growth serving 700mn ad requests within three months of operation. Launched in July 2011, Seventynine started commercial engagement in the market in April 2012 with a focus on rich media inventory especially videos to enrich user experience.
Currently, Seventynine is working with brands such as Microsoft, Lufthansa, Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon, Techzone etc. and is in talks with other large brands for similar association. The mobile ad network is focussing actively on building inventories across mobile applications and mobile web.
Chirag Shah, co-founder, Seventynine, said, “We are excited about the growth Seventynine has witnessed in no time. Industry statistics have proven that smartphone users spend 2/3rd of their mobile phone time on apps and youngsters, especially teens are most likely to respond to an ad regardless of how it is served. At Seventynine, we are striving to capture the opportunity mobile has created, trying to monetise the platform for app developers and publishers.”
“Mobile phone and mobile internet users are growing rapidly and consumers are spending more time on mobile as compared to TV, newspaper and internet. We are actively focussing on innovative technology solutions to create the differentiation that will position us ahead of the curve”, added Deven Dharamdasani, co-founder, Seventynine.
Seventynine has managed to add a highly credible publisher database to its portfolio. Seventynine is working closely with The Times Group, Network 18, Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat etc. and has tie-ups with leading exchanges across the world.
Seventynine is the one of the fastest growing mobile ad network in the country with rich media serving capability such as videos and HTML5.