NEW DELHI: Out-of-Home specialist agency, Apex Integrated Marketing has appointed Ashok Poswal as head – buying for North India. Poswal will be responsible for all buying and planning functions for the northern territory. He will be reporting to Shuvanu Chaudhuri, business head – North.
Ashok Poswal joins Apex from Realm Media, Delhi, wherein he was working in the capacity of Sr. manager, buying and operations. He has over ten years of hands on agency experience, having spent majority of his years in MOMS, the OOH division of Madison World.
In his previous stints, Poswal has handled planning and operations functions for a plethora of cleants and brands such as, ZEE TV, Mahua TV, J.S.P.L, Max Bupa, Coca-Cola India, Aviva, Max New York Life, Metlife etc. to name a few.
On joining Apex Integrated Marketing, Ashok Poswal said, "Positive guidance and constant evolution are two key parameters which help a person grow in his professional domain, I have closely followed the growth of Apex over the year and I am delighted to have been given this opportunity to be associated with one of the fastest growing agencies and teaming up with some of the best talents in the Out-of-Home advertising business. I am looking forward to put my skills in use to add value to the organisation."
Commenting on Poswal's appointment, Shuvanu Chaudhuri, business head - North, Apex Integrated Marketing, said, "We as an agency have evolved over the past one year having handled OOH advertising duties of over twenty clients. In this process, we strongly felt the need for specialised resources for specific aspects of the business. Clients today are uncompromising when it comes to deliverables and buying and planning domains play a critical role in providing the all important benefit of consolidation in this otherwise fragmented business."
In conclusion, Chaudhuri said, "In line with our strategy for growth, Ashok will play a pivotal role in bringing his expertise to the overall scheme of things."