MUMBAI: Extramarks Education Private Limited - promoted by Atul Kulshrestha – is a leading new age digital learning solutions company. In a recent development, Extramarks has appointed Carat as their media partner. Extramarks provides 360 degree educational support - thus empowering today’s youth to step in with latest technology and get anywhere, anytime access to quality education.
Extramarks has emerged as one of the leading players in the digital education category within a short period of two years since its commercial launch. Extramarks has set up 'Smart Learn Classes' in schools which is a new age educational tool empowering teachers by converting a normal class room into a technology enabled class room. This makes teaching and learning process quite simple and interesting for the students. Extramarks’ products are being used in more than 3000 schools across India and its online service is used by more than 7 lakh students. Infotel Broadband Services Ltd. (Infotel), a subsidiary of Reliance Industries Ltd. (RIL), through its affiliate Reliance Strategic Investments Pvt. Ltd., has acquired a 38.5 percent stake in Extramarks Education Pvt. Ltd
Confirming the media agency appointment, Rohit Jain CEO, Extramarks asserted that Extramarks is now mature enough to take the next step forward and present itself as a paragon of excellence in the field of interactive education solutions. “Extramarks is setting revolutionary standards in education, whereby, we aim to enhance the regular classroom experience and take a quantum leap forward – in the process, raising the quality of delivery for both students and teachers alike.”
It is learnt that Extramarks is planning sizeable investments on the media front with a high profile media campaign and the creative mandate will be handled by McCann Erickson.
Vidhu Sagar, executive VP, Carat Media, also acknowledged the development and said, “We at Carat are extremely proud to have been chosen by Extramarks as their media partner. We shall be partnering Extramarks in the media management exercise holistically – thus, we will manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms - including television, print, digital, OOH as well as activation.”
Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.