MUMBAI: Kimaya, the Indian fashion house, has initiated a sales promotion campaign with Global Advertisers. The campaign targets the HNI segment customer, and has the two-point objective of spreading awareness about Kimaya's monsoon sale across Mumbai and increasing footfalls at their stores. The message is being communicated through Global's large format hoardings that have been used to effectively communicate Kimaya's glamorous offerings to their consumers.

Commenting on the campaign, Sanjeev Gupta, managing director, Global Advertisers, said, "The impact of the campaign has matched our expectations. We have executed the Kimaya sale campaign quiet effectively. Our research team spent some time choosing hoardings that will help Kimaya generate sustained footfalls over the sale period.

"We were helped in our efforts by the glamorous creatives on the hoardings that further enhanced our reach and helped us connect with the target consumer. We are looking forward to a great turnaround at the stores”, added Gupta.

For the last 17 years, Global Advertisers has delivered quality and innovative outdoor solutions to clients across India. Adopting an unconventional focus on OOH with a presence in a variety of areas, including hoardings, railway media, bus advertising and neon displays, Global works closely with its clients to find fresh ways to facilitate better returns on ad spends for its clients.

 

 

 

 

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