MUMBAI: Aidem Ventures, India’s leading independent media consulting, marketing and advertising sales company, has been appointed as the corporate advertising sales representative for GETIT for the next 5 years.
GETIT originally pioneered the concept of yellow pages in India and has transformed into an integrated digital media organisation specialising in local search and classifieds. It is India’s leading ‘directional media’ platform providing quality leads to businesses and brands, across media and devices, thereby helping their business grow. GETIT’s USP being that it connects buyers to sellers at the time they are ready to buy, thereby generating actionable leads, which result in immediate sales.
Through this mandate, Aidem will be responsible for marketing GETIT’s synergistic product suite to leading brands, agencies and corporates. The products include a free-deals site, India’s leading mall locator, B2B platform, a host of micro-communities in key verticals such as automotive, weddings, young-moms, gadgets, travel, fashion, food etc. in addition to its local search engine and leading free-classifieds website. Its services are offered through websites, wap-sites, apps, tele-information service call GETIT.
While Aidem will be responsible for services to large corporate clients, key brands and agencies, GETIT will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force. GETIT already has over 85,000 paying SME advertisers across India; more than 3 million listed businesses in its databases. Its platforms receive over 4 millionn visitors monthly and generate over 17 million page views. Already more than a million GETIT local search apps have been downloaded across iPhone, Blackberry, Android, Java and Symbian platforms. GETIT has alliances with leading media and telecom companies, wherein it powers local search and classifieds on their digital platforms.
Announcing the appointment, Sidharth Gupta, chief executive officer (CEO), GETIT Infoservices (P) Ltd., said, “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at GETIT want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”
“We are excited with the mandate to enhance the advertising potential of GETIT that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavour to enable the Indian advertiser base to explore lucrative media platforms”, said Kaushal Dalal, executive vice president, Aidem Ventures.
“The effectiveness of creative advertising is significantly enhanced when used in conjunction with directional ad spends. Directional media ensures that all the branding goodwill generated through creative advertising is converted into sales, thus making it a purposeful medium for brand communication. GETIT has tremendous potential and we are glad to be associated with it”, added Neena Dasgupta, head, digital and international business – Aidem Ventures Pvt. Ltd.
Directional media is the much needed link to complete a brand’s advertising cycle by bridging the gap between desire (purchase) and action. For brands, it ensures an instant brand connect with consumers, just when there is purchase intent. GETIT comes with the proposition to fill the need gap in the advertising cycle of every brand with its directional media offering. Digital and new media is the future of the media industry across the world and a bus that no brand is keen to miss!