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TDI ropes in Dinesh Jain as CEO |
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network2media Bureau
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Thursday, 19 July 2012 09:00 (IST) |
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 NEW DELHI: TDI, the pioneers of airport advertising has roped in Dinesh Jain as its new CEO. Jain joins TDI after successfully introducing Nissan cars in India. He brings 26 years of rich and varied experience to TDI.
With exclusive rights to advertise at 13 airports across India, 22 metro stations and several DLF malls across New Delhi, TDI has been the frontrunner in outdoor advertising for the past 25 years. One of its verticals, TDI Media Services is the leading networked outdoor advertising agency with the finest team of professionals spread across 22 branches. They cater to the needs of various corporate houses and give them comprehensive outdoor advertising solutions by using their finesse in strategising, planning, buying, executing and servicing campaigns. And MAD – 'The Internet and Mobile Advertising Vertical' offers a range of advertising solutions to strategically disseminate the message to the target group and getting the desired results as an outcome.
 Commenting on this ocassion, Dinesh Jain, CEO, TDI, said, “The capable team at TDI will surely deliver significantly ahead of the industry performance. With launch and business expansion experiences, I am quite confident of working with this team to take it to a new level of performance.”
Jain has worked across industries and countries in various leadership positions. He started his career with Unilever, where he spent over 12 years and has contributed to the premium beverages, print and TV and passenger car domains. He has established businesses and brands across a wide spectrum of industries and markets. His overall 26 years of work experience has given him rare insight to bring global perspectives to the Indian environment.
 Welcoming Dinesh Jain to the TDI family, Hiyav Bajaj, director, TDI described him as a self- motivated professional with strong business understanding and experience, who is known as a turnaround and change manager. He said, “Mr. Jain is also known for operational excellence and team leadership and for his wide knowledge of international markets and will be an asset to TDI. He noted that in his last two assignments, Jain was able to change the trajectory of the businesses significantly with a judicious mix of existing team members and new blood.”
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