MUMBAI: Ditto TV, India's first OTT (Over-The-Top TV) distribution platform from the digital arm of Zee Entertainment Enterprises Limited (ZEEL), Zee New Media, has added two premium English TV channels to its basket of offerings – BIG CBS Prime, a general entertainment channel and BIG CBS Love, India's first international women's entertainment channel. With this, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels very soon.
Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE. With the help of the platform, BIG CBS Prime and BIG CBS Love will now be able to engage viewers on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs in addition to traditional television. While BIG CBS Prime has a line up of popular shows such as 'Dexter', 'Survivor' (Redemption Island), 'America's Got Talent' among others, BIG CBS Love boasts of all-time favourites 'Sex and the City', 'Everybody Loves Raymond' and 'America’s Next Top Model'.
Vishal Malhotra, business head - new media, Zee Entertainment Enterprises Ltd., said, "Ditto TV has achieved recognition as a promising distribution platform within a short span. We value the conviction our content partners have in our platform and are committed to delivering promised results."
With access to the largest collection of premium content, spread across leading content genres like GEC, sports, lifestyle, regional and news, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering seamless video viewing experience to a range of Internet-enabled devices. Alongside the channels from the BIG CBS Network, Zee Studio, the premium 24-hour English movie channel from ZEE and Ten Golf, India's first dedicated 24- hour channel from the Taj TV stable were also taken 'Live' on Ditto TV. This provides Zee Studio and Ten Golf, both catering to niche audiences, an ideal platform to expand its reach.
Ditto TV, as an application is available on leading application stores viz. Apple App Store, Android Market and BlackBerry Application World and Intel AppUp. Furthermore, Ditto TV’s prepaid cards are retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and MAC PCs the same can be downloaded.