NEW DELHI: DGM India has launched its premium brand ad network - dgMatix. dgMatix will utilise DGM’s proprietary technology to deliver impactful and transparent campaigns. dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, publisher-wise performance, etc.

Speaking on the launch, Anurag Gupta, MD, DGM India, said “dgMatix ad platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher's website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher’s website that is interoperable with multiple platforms like Flash, HTML5 etc.. Our technology optimises the publisher's inventory and provides maximum eCPM and eCPC.”

dgMatix’s proprietary technology is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.

dgMatix is capable of delivering high impact, disruptive units on identified websites along with detailed reporting including IP addresses. dgMatix offers two kinds of solutions to Brand advertisers viz. 'IMPACT' and 'REACH'.

DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past 5 years on a pay-for-performance basis.