MUMBAI: Percept OOH has executed an outdoor campaign under the theme ‘affection delivered’ to publicise FedEx Express’s new scheme for Raksha Bandhan. Women in India could avail the opportunity to send a Rakhi and greeting card at a special 35 percent discount on its FedEx International Priority® shipping service. This ongoing OOH activity is being carried out in 5 cities namely, Mumbai, Pune, Delhi, Chandigarh and Ludhiana.

As a part of this offer, consumers can send Rakhis to more than 220 countries and territories worldwide and 880 locations within India. The primary proposition of the OOH campaign was to bridge the geographic distance between brothers and sisters. The strategy used for the campaign is an assortment of lucidly crafted outdoor options enabling footfall at nearby FedEx stores. The target group for this activity is evidently, women.

Commenting about the activity, Rajneesh Bahl, business head, Percept OOH, said, “Our aim has been to connect with Indian families who have relatives abroad. Through the OOH activity, we have added convenience to prospective customers of FedEx’s recent offering. The nature of communication has been kept minimal and to the point.”

 

 

 

 

 

 

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