Outdoor advertising is one of the fastest growing segments of advertising in India today. While the overall ad spend is put at Rs 22,000 crore, Out-of-Home alone constitutes around 10 per cent of this pie. More than that, the character of OOH advertising is changing rapidly with greater use of technology and exciting new formats.

Yet there is no credible and and specialised media platform for OOH in India. It is to fill this need that www.network2media.com has been launched. The media website is the first product of Time Square Media Services Pvt Ltd.

The prime movers behind this project are Rishi Jaiswal and Kalyan Kar.

Rishi is a first-generation entrepreneur, www.network2media.com being his first venture. Rishi is an Electrical Engineer from IIT, Varanasi, and spent almost a decade in the USA working with some blue-chip IT companies such as Infosys, BEA Systems among others, before returning to India. Rishi has extensive expertise in the Internet domain and has been involved with various web-based start-ups in the USA.

Kalyan has been a business journalist for the past three decades. He spent 22 years with the India’s largest media house, Bennett, Coleman & Co. Ltd., working with The Economic Times and The Times of India. He also worked for the ABP Group for five years. In his last assignment, he was Editor of exchange4media.com. He heads the editorial team of www.network2media.com as Editor-in-Chief.

Backing them is Rajiv Raghunath. Rajiv is a seasoned business journalist with over 16 years of rich & varied experience. He is also Founder Director of Wellversed Media Pvt Ltd, Director, Institute of Habitat Education, and Founder Editor, Africa Age. In his professional career, Rajiv has established an offshore 24x5 publishing division at KPO Evalueserve to support a global investment bank, launched The Financial World, a northern-region based business daily, in collaboration with The Financial Express in his role as Resident Editor. He set up an equity research and editorial team at financial services firm Indiabulls in the year of its inception. Prior to that, Rajiv worked with The Financial Express and The Economic Times. He holds M.Phil and M.A degrees in International Studies from JNU, New Delhi. At network2media, Rajiv heads the daily editorial functions in his capacity as Managing Editor. He is also an integral part of the core strategic team & drives various value added initiatives such as research, on-ground industry events & other industry initiatives.

Arup Dutt is the fourth key member of the core team. Arup is a thoroughbred media professional with over 22 years of experience in mainstream media, spanning Print, Video News Magazine, Terrestrial & Satellite Television, Internet, Events, Book Publishing & OOH. He has been associated with respected media brands such as The Telegraph, Zee TV, Asian Age, Nimbus, exchange4media, etc. Arup brings critical macro inputs required for business growth, including the fine-tuning of systems and processes within the organisation. Arup also is a key member of the strategic think-tank of the organization.