NEW DELHI: Samsung India Electronics has taken cognizance of the fact that consumers across the board view their mobile devices as communication hubs -- as the veritable channel to connect with their peer group, associates and friends. The company has factored in both the functional and aspirational needs of cellphone users while developing its new generation of smartphones -- WAVE and Galaxy S. The two phones boast of android technology.

NEW DELHI: Percept Ltd, an entertainment, media and communications company with Percept OOH as its OOH arm, has launched Percept Activ which will focus on brand activation projects that include below-the-line brand communication activities encompassing promotional activation and event-based activation. The SBU will concentrate on building new events and properties as well as scale up the existing properties for clients in the brand activation space.

ORISSA: The Khurda Road Division of East Coast Railway has invited tenders under the 'two-packet' system from experienced firms for awarding three-year contracts for display of commercial advertisements through hoardings, glow signs and ordinary boards at seven railway stations. The EMD required ranges between Rs. 4,800 and Rs. 12,110.

CALIFORNIA: Public Media Works and its subsidiary EntertainmentXpress have plans to place up to 7,000 DVD movie and game kiosks in new convenience stores via an agreement with Modular Conversions. The kiosks will feature 3-D screens (no glasses required), and the partnership includes an out-of-home advertising model, inviting marketers to use the screens to reach consumers on-the-go. Convenience store partners will share in ad revenue, as well as in DVD rental and sales revenue, according to the companies.

CHANDIGARH: THE Chandigarh Transport Undertaking (CTU) has invited offers in two parts -'Technical bid' and 'Price bid' from individuals and companies offering advertisement rights on hoardings, glow signs and boards at ISBT, Sector-17, Chandigarh on license basis. These rights are being offered  for a period of one year. The EMD required for this tender is Rs. 1 lakh.

NEW DELHI: Even as Delhi NCR celebrates the expansion of Delhi Metro network into Gurgaon, Times OOH has won the bid for the exclusive ad rights inside 16 stations on the Delhi Metro Rail Corporation (DMRC) Central Secretariat-Badarpur line. These include 12 elevated stations and 4 underground stations.

NEW DELHI: Make no mistake. The men’s inner wear market size is no less than an estimated Rs 3,300 crore, and growing. Though still less than half of the women’s inner wear market, it is fast becoming trendy, creating in its wake new markets across the country.

 

Chromozome, the premium men's innerwear brand of Mumbai-based garment manufacturer Huechem Textiles, has taken a full account of this burgeoning market. The company has headed east to push its brand across promising markets. The outdoor was a natural choice for this branding exercise.

DALLAS: Communication is best served when the message is straightforward and simple. Often this gets muddled in the outdoor as creative agencies try to browbeat competition with work that ends up far too 'over the top'. Tim Rogers, a creative professional who worked with Publicis and handled clients like Nestle, recently wrote in Dallas-based FrontBurner that Reliant outdoor campaign on 'cap and save' programme was to say the least 'fuzzy'.

BHILWARA: The Nagar Parishd, Bhilwara in the state of Rajasthan has invited sealed tenders from the interested parties offering advertising rights on electric pole kiosks at different locations. The contract shall be awarded for a period of one year. The EMD required is Rs. 20,000.

TALLIIN: Controversy is the middle name of outdoor advertising. Scarcely a month passes by without some outdoor ad somewhere creating public resentment. As a case in point, The Atlantic Wire reports that Ireland-based European food company Largo Foods has taken an unusual but direct marketing strategy in the Baltic nation of Estonia. Flags advertising Largo's tomato juice, attached to outdoor telephone poles, feature a decidedly phallic image and seem to suggest that drinking tomato juice will bring "potency."