BENGALURU: The Bangalore Metro Rail Corporation Limited (BMRCL) has invited bids under the ‘three-envelope’ system for awarding contracts for displaying advertisements on piers and portals from Srirampura Station to Peenya Village Station along the Reach 3 and 3A of Namma Metro for a period of four years. The earnest money deposit (EMD) required is Rs. 3 lakh.

KOLKATA: Balmer Lawrie & Co. Limited (BL), Kolkata has invited offers from reputed agencies for carrying out brand building activities for its lubricant brand ‘Balmerol®’ across the country to support its day to day marketing requirements including outdoor activities for a period of two years.

JOHANNESBURG: The launch of Citroën's first all-wheel drive SUV, the C4 Aircross, went hand-in-hand with a consumer engaging shopping mall activation targeting consumers who were in the market for an entry level SUV, with all-wheel drive capability.

BHUBANESWAR: The Orissa Industrial Infrastructure Development Corporation (IDCO), Bhubaneswar has invited sealed tenders for leasing of specific area for display of advertisements through hoardings, billboards etc. in the premises of Ekamra Haat, unit-III, Bhubaneswar for a period of one year. The earnest money deposit (EMD) required is one percent of the tendered amount.

NEW DELHI: Dell launched the extremely stylish and feather light Inspiron 15z designed for users who desire ultra-responsive connectivity, performance and entertainment, no matter where they are. To promote this new 'Touch and Type' Ultrabook, Vibgyor executed promotional activities across malls and corporates in Mumbai, Delhi and Bengaluru, where the highlight were life-like digital mannequins.

LUCKNOW: The Unique Identification Authority of India (UDAI) has invited applications from reputed advertising agencies for empanelment for executing ‘Aadhaar’ multi-media campaign in various states and UTs falling under the UIDAI regional office, Lucknow. The empanelled agencies will be responsible for preparing complete strategy, creatives and production for all communication channels, including outdoor activities.

MANCHESTER: Jaguar has unveiled its new XF Sportsbrake model through a special 'Build' campaign at Manchester airport's terminal 1, with adjacent activity at Gatwick Airport. Created in conjunction with Eye, the campaign was planned and booked through Mindshare and Kinetic and the creative agency was Spark 44.

MUMBAI: The senior divisional commercial manager, Mumbai division, Central Railway, Chhatrapati Shivaji Terminus Mumbai (CSTM) has invited sealed tenders from advertising agencies and other interested parties for awarding bulk ad rights on existing and vacant sites through hoardings, glow signs and display boards at Kalyan area no. 1 of Mumbai division. These rights are being offered for a period of three years. The earnest money deposit (EMD) required is Rs. 4,04,340.

MUMBAI: The Maharashtra State Road Development Corporation Ltd (MSRDC) has invited online tenders from interested parties for granting advertising rights for displays on hoardings on the vertical faces of the superstructure of obligatory spans of eight flyovers within the Mumbai region. The contract will be awarded for a period of three years. The earnest money deposit (EMD) required is Rs. 4  lakh.