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People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Tuesday, 3 April 2012
Alakh Advertising
Latest News
BBMP offers BOT opportunity through pole kiosks
 The Bruhat Bangalore Mahanagara Palike (BBMP) has floated a request for proposal in ‘two-cover’ system through e-tendering for erection and maintenance of pole kiosks on electric poles in lieu of commercial advertisement rights on BOT basis through nine packages for a period of three years. The earnest money deposit (EMD) required for each package is Rs. 2 lakh.
Gwalior civic body offers 3-yr bulk ad-rights on pole kiosks
 Nagar Palik Nigam, Gwalior (MP) has invited sealed tenders from interested parties for awarding advertising rights on kiosks on street light poles on various road dividers in the city. The contract will be awarded for a period of three years. Tenders can be submitted up to April 7, 2012.
International: QR Code interaction in outdoor ads way ahead of AR, NFC
 Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or Out-of-Home (OOH), advertising is way ahead of others.
COMFED, Patna to empanel advertising agencies
 Bihar State Milk Co-operative Federation Ltd., Patna (COMFED) has invited applications from reputed advertising agencies for empanelment for undertaking advertising and media publicity, including outdoor activities. The last date of submitting applications is April 10, 2012.
Nagar Parishad, Chittorgarh to auction ad-rights on hoardings and kiosks
 The office of the Nagar Parishad, Chittorgarh (Rajasthan) will arrange a public auction on April 10, 2012 for display of advertisements on hoardings and kiosks at various locations in its premises for a period of one year. The earnest money deposit (EMD) required for hoardings and kiosks are Rs. 35,000 and Rs. 25,000 respectively.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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