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People News
People NewsKeep track of executive movements across the industry in this section.
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Global Advertiser
On Record
Debarpita Banerjee, vice president marketing of NGC Networks India and FOX International ChannelsDebarpita Banerjee, vice president marketing, NGC Network India and FOX International Channels talks about OOH advertising et al..
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US Adcom
Innovation
Mach MediaMach Media Solutions & Service (MMSS) was started in June 2008 with an objective of providing innovative technology...
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Friday, 16 March 2012
Alakh Advertising
Latest News
BEST offers ad-rights on ordinary single and double decker buses
 Brihan Mumbai Electric Supply & Transport Undertaking has invited bids from reputed advertising agencies for awarding sole advertisement rights on the undertaking’s ordinary single and double decker buses. The earnest money deposit (EMD) required for this tender is Rs. 75 lakh.
MSRDC offers bulk ad-rights on pole kiosks and bus shelters
 MSRDC has floated a tender for granting permission to display advertisements on kiosks on electric poles and on bus shelters in Solapur city for a period of five years. The earnest money deposit (EMD) required is Rs. 4.25 lakh.
Graffiti hatches a fresh new look for Nulaid
 Vehicle branding and transit media specialist Graffiti recently found itself in close quarters with couple of quirky egg characters! As part of a large scale communications campaign aimed at providing Nulaid with an updated market positioning, Graffiti was charged with branding the egg enterprise's vehicles with a modern, tongue-in-cheek new look.
Central Rail offers bulk ad-rights at Dadar Tilak Bridge station
 Central Railway has invited sealed tenders from advertising agencies and other interested parties for awarding bulk ad rights on existing and vacant sites at Dadar Tilak Bridge station through hoardings, glow signs and display boards for a period of three years. The earnest money deposit (EMD) required is Rs. 6,90,300.
International: New Volkswagen public participation campaign based on Ocean Outdoor's screens and Facebook
 Volkswagen UK has launched a live interactive outdoor campaign for its new compact city car up! with Ocean Outdoor, featuring original dynamic content created by motorists. The 'Big up The up!' campaign runs across all of Ocean's digital sites, banners and the BP7 location. Interactive activity focusses on Eat Street at London's Westfield Centre and the Liverpool Media Wall.
JDA, Jaipur offers advertisement opportunity on water screen
 The Jaipur Development Authority (JDA) has invited offers from reputed companies and institutions for display of advertisements on the water screen of the musical fountain situated at a prime location in Jaipur. The offers can be submitted up to March 26, 2012.
UP Talks 00h 2010
Case Studies
OOH Media flexicasts an insurance product in three different languages - Hindi, Bengali & Tamil, generating high brand recall...
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Guest Column
Sanjeev Gupta, managing director, Global Advertisers, believes the Indian OOH industry has reached an inflexion point...
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Corporate Briefs
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WONSA
LSTL
OAC 2010
Campaigns
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